Mohammad Hasan Saadeldeen (1946-2014)

Mr. Hasan Saadeldeen, the visionary behind our modern business, began his journey in Jordan in 1984 alongside his late brother Abdelfattah, who parted ways with the business in 2011. A tireless advocate for the business, Mr. Hasan was a masterful sommelier who revolutionized the tea market by introducing innovative blends, techniques, and standards.

His commitment to quality led him to Sri Lanka, where he crafted the first batch of Saadeldeen Ceylon Tea in 1974. He instilled his deep passion for tea in his sons, who continue to lead the company today.